On-Camera Media Mistakes:  

How to Avoid Them and Become a Media Superstar

This marketing workshop is like no other. It’s guaranteed to give you the tools, skills and strategies to manage media during a stressful time:

Being interviewed by media.

And it's only $57.

Become a media star - perfect for authors, trainers, speakers, presenters, coaches, teachers, entrepreneurs, spokespeople, and anyone who may face the media. 

Over the last 20 years, Five-Time EMMY® award winner Shawne Duperon has interviewed presidents, celebrities and sports stars. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.

She’s filmed folks like General Colin Powell, President Jimmy Carter, Hillary Clinton, Senator John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few.

"I have been on ABC News 6 times in the last 7 weeks.

Shawne’s workshop changed my business and my life."

Marilyn Suttle, Suttle Enterprises

In this content rich course, you will learn how to:

-  Create deep and meaningful media relationships that will have them call you over and over again

-  How to "dance" in a reporter conversation

-  Why a reporter will ask you the same question over and over

-  How to trust the reporter in an interview, (yes, trust!)

-  Where you should look when you're on-camera

-  How to be interviewed when the videographer is alone

-  Why the first question is the most important

-  The best camera-ready clothing for YOU to wear

-  The difference between taped and live interviews

-  How to talk in 2-3 sentence "sound bites"

-  How to use pitch and tone when "landing" a sound bite

-  When and why you should "parrot" the reporter

-  Why details don't matter in an interview

-  Two phrases to avoid in an interview

-  The power of smiling on-camera and smiling with ease

-  Following up when the interview is over

-  The differences between radio and TV interviews

-  The difference between broadcast and print interviews

-  How to sit, where to sit when to sit

-  The best way to be interviewed when standing

-  How to meet both the reporter's needs and your messaging goals

You’ll also learn how to:

-  Become a media star...the kind producers, reporters and editors are clamoring to find

-  Be a savvy media guest. You'll act like a pro on the set even if you've never done it before

-  Avoid classic pitching and on camera mistakes. You will NOT look like an idiot.

-  Manage your anxiety. Your ability to manage questions will increase dramatically

-  Prepare for interviews - You will hit a home run with every show and every kind of host

-  The biggest mistakes made by executives and how to avoid them

-  Position yourself as an expert in your community: media increases your credibility at lightning speed, increasing customers at the same time

-  "NOT" sound Like a commercial. Reporters will run screaming the other way

Shawne Duperon’s Bio

Five-time EMMY® Award winning Producer Shawne Duperon has been in the television business for nearly 20 years. She has taught people across North America how to get thousands of dollars in free publicity. She’s collaborated with many of "The Secret" masters like John Assaraf, Marci Shimoff, and Hale Dwoskin. She’s even replaced Bill Ford of Ford Motor Company, when she spoke at the Department of Defense.

She's worked at ABC, NBC and has traveled the globe for the likes of "World Business Review" with Alexander Haig and The Science Museum of London.

Shawne has interviewed and filmed hundreds of celebrities including Morgan Freeman, Yo Yo Ma, Senator McCain and Hillary Clinton. You've watched her on numerous networks and have seen her featured in newspapers such as USA Today, The Washington Post and The Chicago Tribune to name a few. You've even heard her as the voice in radio commercials for OnStar.

Her national documentaries on PBS have garnered dozens of awards. She's currently working on the documentary "Forgive," a compelling inquiry into all aspects of how and why humans forgive.

Shawne was named "Innovator of the Year" and one of the top ten women-owned businesses by The National Association of Women Business Owners.

Shawne's currently a PhD candidate, creating leading-edge research on the relationship between mass media and gossip. Media, she says, is the ultimate network. Knowing how to create and navigate strong media relationships is the secret to unlimited marketing power. Being fabulous on camera seals the deal.